How to Monitor Competitor Pricing in 2025

In today's fast-moving market, staying competitive means knowing what your competitors charge—in real-time. Manual price checks are time-consuming and often miss critical changes.

Why Monitor Competitor Prices?

Price is one of the most important factors in purchase decisions. According to recent studies:

• 87% of shoppers compare prices before buying
• 65% will switch brands for a better deal
• Price changes happen 3x more frequently during promotional periods

Setting Up Price Monitoring

Step 1: Identify Key Competitors

Start by listing your top 5-10 competitors. Focus on:

• Direct competitors (same product/service)
• Indirect competitors (alternatives)
• Market leaders (set industry benchmarks)

Step 2: Find Their Pricing Pages

Look for:

• Product pages with prices
• Pricing tables
• API documentation (for SaaS)

Step 3: Set Up Monitors in Drifter

1. Go to your Drifter dashboard
2. Click "Add Monitor"
3. Enter the competitor's pricing URL
4. Set check frequency (daily recommended)
5. Enable email notifications

Best Practices

Monitor Multiple Data Points

Don't just track the headline price. Also monitor:

• Feature tiers and limits
• Currency and regional pricing
• Promotional banners
• "Most popular" badges

Set Up Alerts Wisely

Configure notifications based on urgency:

Change Type	Recommended Action
Price decrease	Immediate alert
Price increase	Daily digest
New tier added	Immediate alert
Feature change	Weekly review

Real-World Example

Conclusion

Automated price monitoring is no longer optional—it's essential for staying competitive. With Drifter, you can:

• Monitor unlimited competitor pages
• Get instant alerts on price changes
• View historical price trends
• Export data for analysis

Ready to get started? Create your free account and set up your first price monitor in seconds.